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Marketers are churning out beauty kits with fan favorites.
April 9, 2018
By: Melissa Meisel
Eyeshadow, blush and lipstick are staples in most women’s cosmetic routines. Therefore, marketers are giving them a variety of daily choices with multi-product kits. And it shows with the numbers, as US prestige beauty industry rose 6% to $17.7 billion in 2017, according to The NPD Group. At the forefront, makeup also saw a 6% increase in sales to $8.1 billion. Here’s a look at some new makeup palettes joining the winning selections in Spring 2018 color cosmetics.
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